In just 6 months, we helped Public Homes go from low online engagement to a consistent flow of qualified real estate leads. Through a focused social media strategy and conversion-driven ad campaigns, we positioned their projects in front of serious buyers and built strong brand recall across digital platforms.
Public Homes, a fast-growing real estate company, partnered with SparXcellence Ghodkes LLP with a clear mission: generate quality leads, increase visibility for ongoing residential projects, and strengthen their brand digitally.
The real estate market is saturated, and Public Homes needed to stand out. We started with a deep market and audience analysis to understand their ideal buyer personas—age group, interests, income level, and online behavior. This research helped shape a custom social media strategy tailored to their brand voice and local market trends.
We developed engaging content around their properties — showcasing lifestyle benefits, location highlights, testimonials, and construction progress. The focus was on storytelling and trust-building, crucial for high-investment decisions like home buying.
Next, we launched Meta ad campaigns optimized for lead generation. Each ad was crafted with compelling headlines, strong CTAs, and project USPs. We used geographic and behavioral targeting to reach homebuyers in relevant cities and towns. Our lead forms and WhatsApp integration ensured instant contact and follow-up.
Throughout the campaign, we constantly monitored performance metrics—CPL, CTR, and conversion rate—and adjusted creatives and targeting to maximize ROI. The result was not just leads but qualified, high-intent inquiries ready to convert.
Built brand credibility and awareness through consistent, engaging content.
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Delivered targeted Meta ads optimized for conversions and budget efficiency
Identified high-converting buyer segments for better ad performance.
Public Homes experienced a 3x improvement in lead quality, a steady flow of daily inquiries, and a significant drop in CPL. Their digital presence evolved from inconsistent to influential within just six months.
With a team of passionate designers, marketers, and innovators, we specialize in delivering unique solutions that elevate your brand and captivate your audience.
