Kartikya Builders

Strategy

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Research & Analysis

We began with an in-depth analysis of the real estate market, identifying key trends, audience demographics, and competitor strategies. This helped us refine our target audience and tailor our messaging.

Creative Development

We developed compelling ad creatives that highlighted Kartikya Builders’ unique selling propositions, such as quality craftsmanship, innovative designs, and customer-centric services. Our creative team focused on:

• Eye-catching visuals that showcased ongoing projects and client testimonials.
• Engaging copy that emphasized the emotional and practical benefits of choosing Kartikya Builders.

Meta Campaigns

Leveraging Meta’s advertising platform, we implemented multi-faceted campaigns aimed at both awareness and lead generation:

1. Brand Awareness Campaigns: Utilizing video ads and carousel ads to showcase Kartikya Builders’ projects, mission, and values. These ads targeted potential homebuyers in key demographics, leading to increased visibility.
2. Lead Generation Campaigns: We created targeted ads with strong calls-to-action (CTAs) to capture leads directly through Meta’s lead forms. These campaigns were optimized to reach users who showed interest in real estate.

Performance Tracking

We employed robust analytics to track campaign performance, including impressions, clicks, lead conversion rates, and return on ad spend (ROAS). This real-time data allowed us to refine our strategies continuously.

Results

• Increased Brand Awareness: The campaigns reached over 500,000 users, leading to a significant increase in brand recognition within the target market.
• Lead Generation: We achieved a 40% increase in qualified leads compared to the previous quarter, with over 300-400 new leads generated through our Meta campaigns every month.
• Engagement Metrics: Ad engagement rates exceeded industry averages, with click-through rates (CTR) reaching 3.5%.

Future Recommendations

To sustain momentum, we recommend:

1. Continued Optimization: Regularly refine ad creatives and targeting based on performance metrics.
2. Content Marketing: Develop a content marketing strategy that includes blog posts and social media engagement to nurture leads.
3. Expand Campaigns: Consider exploring other digital platforms for broader reach, including Google Ads and LinkedIn.