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Have you ever got lost on a web site and thought to yourself, Where am I–and how do I get back? you already have experienced the usefulness of breadcrumbs. They are those little, horizontal lines (usually Home > Category > Subcategory > Page) that indicate the user the position they are at within the structure […]

When customers walk into one of your locations or land on a local store’s page they expect the same experience they had last time. That’s the power and promise of Brand Consistency. In a franchise model, however, turning that promise into daily reality is challenging. Different owners, teams, markets, and vendors create endless variation. Done […]

Inbound lead generation is concerned with your pulling prospects into your business but not forcing your offerings on them. It is about providing useful content and experiences that appeal to your target customer making them feel willing to connect to your brand. Inbound lead generation is at its simplest, an idea of attracting and not […]

When the owners of a business pose the question of what is SEO, they are actually asking, how to make their company known to customers that require their services. SEO or Search Engine Optimization refers to the act of making your site better than it appears to allow it to be ranked higher up the […]